media effects: dissemination, discourse and engagement

Traversing transmedia

In my last post, we very briefly touched on the idea of media effects – the idea that media could create a societal shift, or lay the foundations for an … Continue reading

September 19, 2012 · 5 Comments

Long- time listener, first- time caller

As a communications student, the phrase du jour – not that it needs repeating – is social media. But social media isn’t something I (or anybody else, for that matter) … Continue reading

August 24, 2012 · 10 Comments