media effects: dissemination, discourse and engagement

Over and out!

Our relationship with mainstream Facebook? It’s complicated. – Matt Silverman It’s been a busy couple of months, and one where time spent fiddling with social media could be claimed as … Continue reading

October 16, 2012 · 7 Comments

Weighing up the options…


October 16, 2012 · Leave a comment

In a nutshell

Source: Feature image from

October 16, 2012 · 2 Comments

Talkin’ ‘bout my generation: Generation Why?

Why don’t you all fade away And don’t try to dig what we all say I’m not trying to cause a big sensation I’m just talkin’ ‘bout my generation –       … Continue reading

October 8, 2012 · 9 Comments



October 1, 2012 · Leave a comment

Branded entertainment for the young and restless

“Branded entertainment marks a fundamental shift in consumer engagement. It involves different viewer behaviour and perception of the content across multiple devices.” – Chris Gorell Barnes So, breaking news today … Continue reading

September 27, 2012 · 7 Comments

Long live the queen

If content is king, then conversation is queen – John Munsell, CEO of Bizzuka

September 27, 2012 · 2 Comments